2017 will mark the eighth year of M&G’s exclusive sponsorship of the RHS Chelsea Flower Show. M&G’s partnership with the RHS began in 2010 and due to excellent feedback from clients, staff and visitors to the Show, we have committed to sponsor the RHS Chelsea Flower Show until 2017.
Our sponsorship covers both the Show and the Charity Gala Preview Evening, one of the most prestigious events in the corporate calendar and the start of the social season.
“Working with the RHS as the exclusive sponsor of the world’s greatest flower show has been an outstanding success for both parties,” says Jacqui Haskins, Marketing Director at M&G. “M&G’s brand awareness has gone from strength to strength and our sponsorship helps the public to have a better understanding of who we are and what we do.”
She continued: “There are some strong similarities in the work we do at M&G and the work of the RHS, and this has only enhanced our partnership together. At M&G we pride ourselves on nurturing talent and taking a long-term view – both key components that can be applied to horticulture and garden design.”
Sue Biggs, RHS Director General, says: “M&G are a wonderful partner to work with who, time and time again, have brought fantastic gardens to RHS Chelsea and have worked with us to add value, not only within the Show, but also within the wider world of horticulture. As the UK’s leading gardening charity, we are committed to sharing our passion and the enormous benefits of gardening through all of our work, from our community campaigns, educational work, science and libraries to our shows and gardens, and the support and sponsorship that M&G provides helps us to make a real difference.”
Through education, community programmes and live events, the continuing relationship between M&G and the RHS has enabled us to be part of the advancement of horticultural excellence across the country.